Online Travel Agency Optimization Program

#1 educational platform for travel businesses to increase revenue and fill bookings. We are an online, self-guided program to grow your travel business.

  • 11 Easy-To-Follow Lessons
  • Access to About 100 OTAs to List On
  • Exclusive Access to 13 Training Videos 
  • 9 Step-by-step Activities to Increase Bookings
  • The Equivalent of 45 Pages of Lean Content
  • A Proven Pricing Calculation Formula to Increase Profit
  • Developed by Harvard University Alumni
  • 7 Day Money-Back Guarantee
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Learn how to master Online Travel Agencies Selection, Account Set-up, and Product Listing so You Get Your Company in Front of Your Target Audience.

Your Lessons & Activities:

  • Module 1: Introduction to Online Travel Agencies
  • Module 2: Target Audience Analysis
  • Module 3: List of about 100 OTAs and platforms, supported by a comprehensive selection guide
  • Module 4: Laying the Framework for Easy OTA Account Setups
  • Module 5: Efficient OTA Account Creation
  • Module 6: Conversion-Driven Content, Optimizing Product Listings
  • Module 7: Pricing Strategies & Promotional Tools Mastery
  • Module 8: Finishing OTAs Set Up, Part 1: Batching Product Listings  
  • Module 9: Finishing OTAs Set Up, Part 2: Payout Settings and Info
  • Module 10: Integration with Booking Software (Bonus & Optional)
  • Conclusion & Summary: Workflow Completion Checklist

What makes our program special?

This self-guiding program presents you with modules and activities to follow, which you would typically pay an expensive consultant to do. This way, by the end of the program, you'll have completed work that results in multiple product listings across many OTAs, increasing your bookings and revenue.

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“From the moment we started, we saw a transformation in our revenue and booking numbers. They really know their stuff, especially when it comes to getting our tours, experiences, and packages on all the right online platforms. It’s like having a compass to navigate the vast online landscape of the travel business. We wish we had learned this information sooner! The advice they gave us has been a total game-changer. And that’s not all – our website and content got some tender love and care. They showed us some tricks to increase direct bookings. Looking back, it was an A-to-Z crash course in online success for travel businesses. This stuff works, and we’re excited to share it with anyone else looking to shine online.” 

-Ernesto Alonso, Owner of Advice Perú

Sample one of our training videos:

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Terms and Conditions

This course is currently under renovation.

Only existing members have access.

Enter your information below, and we’ll let you know when the course is available again. Heck, we may invite you to beta-test it ;)

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Problem:

Ernesto approached us at a difficult time. Their business thrived from referrals until Covid. But due to the travel restrictions, they had lost their mainstream of business. 

Solution:

We identified Online Travel Agencies (OTAs) with demand for Advice Peru’s trips in both the Spanish and English markets, then assisted in perfecting their listings and travel agency offerings. In addition, we audited their site to increase the conversion rate. Successful changes were made.    

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You're Not an Expert in Copywriting or Web Development

Revamping Itineraries & Experiences for Conversion Rate Optimization

We recognize that merely replicating the same tired itineraries and descriptions won’t propel your business to stand out among others. Hence, we’ve curated an exceptional offering designed to elevate your experiences’ descriptions and grab customers’ attention in 15 seconds. Our expertized copywriter will rewrite your content, making it unique and specially crafted to resonate with your target audience and ignite an interest in your experience. 

The best part of this service is it extends beyond mere differentiation; we’re here to drive tangible results and conversions. We expertly incorporate persuasive Call-to-Actions throughout your content, subtly nudging users into an affirmative “yes” mindset. 

Your Consumer Facing Content is Optimized to Grab Attention and Have Call-To-Actions to Increase Bookings

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No One Taught you SEO or Digital Marketing

We Provide SEO Optimized Content on a Routine Basis Tailored to Your Company

We offer a comprehensive service that will routinely conjure up SEO-optimized posts and other forms of content for your website. Each piece of content will be tailored to your company’s brand and will be prepared to help you move up the ranks on Google for search queries intended for your target audience. We will use tactics like answering FAQs in posts to help generate organic backlinks and optimize for long-tail keywords. Our wise team of SEO wizards have expensive technical tools like Ahrefs and SEMrush at their disposal to analyze the market and select keywords and strategies with the highest chance of success. Lastly, we optimize the content we create to include all of the basic SEO techniques: Setting up proper H-tags in an orderly fashion, including related keywords, linking across your site, sourcing images with alt text, etc. 

With every biweekly, monthly, or quarterly service, your website will grow more traffic and start to rank higher on Google than your competitors. 

You Strengthen Your Rankings on Google, Increase Traffic to Your Site, and Increase Your Bookings

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Managing Bookings and Setting Up Onsite Booking Isn't Easy

Seamless Set up of Onsite Booking, Payments, and Reservations Management

We start by selecting a booking management system like Rezdy, WeTravel, or one of the many others that best fits your needs. There are various factors we take into account when doing this. Once we pick the right platform, first things first, we’ll handle all the nitty-gritty account set up. No need to stress about integration, company info, or payment processing choices – we’ve got it all covered. And hey, if you need a helping hand with connecting your banking with the booking management systems, we’re here for you too! The cherry on top is that we offer a service to remove the tedious task of uploading all your product listings to your shiny new booking management system. Lastly, we will assist in connecting your OTA accounts to the booking management systems so you can manage everything in one place.

After that, we’ll stylize the booking widgets/ webhooks (these are the snippets of code that goes on your website so users can book directly with you), and we will prepare them for site installation. Speaking of websites, if you want the webhooks or widgets installed right onto your site, we can do that too! 

A Reservation Management System is Set Up, Booking Widgets are Fully Integrated on Your Site, and Customers Can Book Direct

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Commission Rates Are Incredibly High

Optimization for Minimizing Commissions Paid to Online Travel Agencies

We know the drill – travelers are all about authenticity and social proof, and they turn to OTAs like TripAdvisor, Viator, Expedia, GetYourGuide, Orbitz, and the other 100+ OTAs to uncover those hidden gems. But we’ve also polled and surveyed travelers to understand better how they search for tours. More often than not, after looking for experience with OTAs, they try to find the organization’s site to book directly with them.

So fear not! We’ve got a plan to get you noticed both there and on the mighty Google! With our top-notch SEO tactics, we’ll fine-tune your listings on those OTAs, making sure the copy of your experiences is unique and composed of non-saturated keywords in the competitive market space. Every tour operator in Ho Chi Minh City offers Cu Chi Tunnels Tours, and if a customer googles your experience from an OTA, you won’t rank with a generic name. Our analytical, SEO, and copywriting redirect those bookings back to your own site, where you’ll only face a tiny 2-3% booking management fee and payment processing fee. 

Here’s how it works: First, we’ll conjure up some competitor and SEO research using fancy tools like Ahrefs or SEMrush. Then, we’ll work our magic to rewrite your content – titles, short descriptions, long descriptions, optimizing your H-tags, and whatnot – so they stand out in the rankings when travelers come looking.

 

An Increase in Direct Bookings on Your Site and a 19 - 36% Reduction in Commisions Paid

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Online Travel Agencies Are Difficult to Navigate

Full-Service Online Travel Agencies Accounts Setup, Selection, and Product Listing

We’ve got your back when it comes to setting up shop on any online travel agency. Our savvy team uses high-end tools like SEMrush and Ahrefs to understand better who is looking for the experiences you offer and to understand where they are looking for them. Once we narrow down the OTAs your ideal audience is on, we set up your account and connect it to your reservation management system. All at just $199/ OTA. In addition, we are happy to remove the tedious activity of uploading product listings (single and multi-day tours) to OTAs, including optimizing the OTAs promotional tools. More bookings? Yes, please! We handle that at a flat fee per product listing.

Whenever you’re ready to get started, we’ll meet with you, collect the essential information (don’t worry, we’ll send you a quick form), and swiftly begin the process.

Multiple Product Listings Across Many OTAs Increasing Your Bookings and Revenue

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