From Keywords to Bookings:
The Ultimate Guide to Hotel SEO Services

Last updated Feb. 05, 2024

This is the most comprehensive guide to hotel SEO… ever! In this guide, you’ll learn everything you need about hotel SEO services, from building a hotel SEO strategy to talking to and selecting a hotel SEO agency. 

With more small to medium businesses realizing the importance of ranking on Google and about 63% of them investing in organic traffic (SEO), showing up on the first page on Google is more challenging than ever. 

The question is: how can you get your hotel to rank on the first page of Google? Well, through this ultimate guide, you’ll discover how to accomplish that goal.

The Author

After traveling to 45 countries over 5 years and constantly needing accommodations, I noticed how some lovely hotels struggled to rank on Google while online travel agencies and big brands took up the space on the search results. 

Having played a crucial role in helping an organization grow from 3 million users to over 5 million over a couple of years, I’ve become very knowledgeable about search engine optimization (SEO). 

During my travels, I forged unforgettable connections with numerous hotel owners and managers. Because of my wonderful relationships, I decided I wanted to help this subset by sharing my knowledge about SEO with them.

Nicholas Grant, Harvard University ALM

Chapter 1: Learning the basics of hotel SEO

Let’s start with what is SEO. 

SEO stands for search engine optimization, and it determines the position in which your website is listed on Google after someone searches a specific word (also known as a search query). 

In other words, SEO determines the likelihood that someone will stumble upon your website when searching the web. Hotel SEO is no different! 

And not investing in SEO is like showing up to a Las Vegas pool party after not working out and eating burgers all year; you’ll be sad when no one is looking at you. 

Crying Baby

It’s like the famous saying, “luck aids those who work hard.” As a business owner or manager, the more attention you pay to your hotel website SEO, the better results and online visibility you’ll have.

The good news is SEO is not rocket science (don’t tell Google’s engineers this). 

But! Much information goes into Google’s algorithm when deciding which website should rank compared to its competitors, making optimizing for SEO a broader activity. 

There are many types of SEO, each focusing on different aspects of the optimization process. Fortunately for you, we’ve selected the four main SEO types relevant to the hotel industry. 

Chapter 2: The different types of hotel SEO services

Have you ever heard the words “layman terms”? Essentially, it means to use words in your vocabulary that “everyday Joe” uses. 

As we explain hotel SEO services, we will do our best to break down marketing jargon into actual words. 

To start, we’ll overview each main type, and in the next chapter, do a deep dive into what activities you need to do to improve your hotel’s SEO marketing. 

Type 1: On-page SEO

The simplest way to think about on-page SEO is that it’s everything a website visitor sees and experiences when viewing an organic ad (website’s description on Google) and the content on the website they visit. 

What it includes: 

Content Optimization: Involves creating high-quality, relevant, and valuable content that aligns with user intent and incorporates target keywords.

Meta Tags Optimization: Optimizing title tags, meta descriptions, and header tags to provide search engines with context about the content on a page.

URL Structure: Creating clean and user-friendly URLs that include relevant keywords.

On Page SEO

Type 2: Off-page SEO:

Think of off-page SEO as the public relations side of your business, where you want to promote your content on other’s sites and platforms. Each time your hotel’s website gets promoted by someone outside of your organization, it improves your credibility (in SEO terms, your authority). 

What it includes: 

Link Building: Acquiring high-quality backlinks from reputable websites to improve a site’s authority and credibility.

Media Marketing: Leveraging social media and PR (magazines, newspapers, blogs, etc.) platforms to promote content, engage with the audience, and increase brand visibility.

Off Page SEO

Type 3: Technical SEO:

Hoteliers don’t freak out! We’ll make the tech work easy for you. Technical SEO is primarily your site’s performance (is it fast? Does it work on all devices?) and ensuring search engines (Google) know it exists. 

What it includes: 

Website Speed Optimization: Ensuring fast loading times for pages to improve user experience and meet search engine performance criteria.

Mobile Optimization: Designing and optimizing websites to be responsive and user-friendly on various devices, particularly mobile devices.

Crawlability and Indexing: Ensuring search engine bots can easily crawl and index the content on a website.

Technical SEO

Type 4: Local SEO:

Chances are you’ve already been working on this one, especially if you’ve developed a relationship online with your local information or tourism center. This is essentially your hotel’s online presence related to a particular location. 

What it includes: 

Google My Business Optimization: Optimizing the Google My Business profile to enhance local visibility in Google Maps and local search results.

Local Citations: Building consistent and accurate business information across online directories and platforms.

Location-Specific Keywords: Optimize your website content with location-specific keywords, including the city or neighborhood where your hotel is located.

Local SEO

By now, you should have an understanding of the types of search engine optimization related to the hotel industry. 

We are going to break down what you should be thinking about and doing based on these types to optimize your hotel’s SEO. 

Using the 80/20 principle (80% of the output comes from 20% of the input), we will address about 20% of the work needed to get about 80% of the results for optimal hotel SEO results. 

Best hotel SEO practices

Chapter 3: Optimizing Content

As mentioned in Chapter 2, when you’re using your valuable time to improve your organic traffic (SEO), you want to ensure you get the best return on investment. 

Through the best practices chapters, we’ll be breaking down the most efficient SEO techniques you need to know.

SEO starts with public-facing content. In other words, it is the information on a webpage that the user sees. 

Without a landing page or blog content, your website won’t receive organic traffic.

Without content there is no traffic

This mainly takes place as written content, but graphics and videos can account for traffic. More importantly, visual aids improve the user experience, which will increase your rankings on Google. 

I can bore you with the explanation, lower bounce rates, higher time duration, etc., but just take my word that visual aids help. 

Optimizing on-page SEO for hotels involves making your website content more search engine-friendly to attract potential guests. Here’s a step-by-step guide:

Keyword Research:

Start by identifying relevant keywords that potential guests might use when searching for hotels. Use tools like Google Keyword Planner or SEMrush to find high-traffic and low-competition keywords such as “luxury hotels,” “boutique accommodations,” or location-specific terms like “hotels in [city].” 

This is easier said than done, so we have a whole chapter designed for hotel SEO keyword research. 

Ps. Keywords can be a single word like “hotel” or a long-tail keyword like “beachfront hotel San Diego”

Page Title:

Craft a compelling and keyword-rich title for each page. Include the keyword you want to rank for in the title. Focusing on the unique selling points of the hotel. 

For example:

“Luxury Boutique Hotel in [City] – Your Home Away From Home.”

Page Title Example

Header Tags (H1, H2, H3, H4, H5, etc.):

Structure your content with header tags to make it more readable for both users and search engines. The main title should be wrapped in an H1 tag, and subheadings should be in H2, H3 tags, and so on.

Try to include the target keyword within the H1 header. 

If you’re using a content management system for your website, it’ll be easy to see which header tags are which. 

header graphic icon

Content Optimization:

Start the page with a captivating introduction that based on the keyword or cluster of keywords (a group of similar keywords). 

Include the target keyword within the first 100 words of the post. 

As you start writing the subheadings and the body of your content, make sure to include related keywords to your targeted keywords or portions of them if they are long-tail keywords. 

The general rule of thumb is to try and include a related keyword in your subheadings. 

Throughout the body of the content, you’ll want to add the targeted keyword where it feels natural. 

Don’t try to stuff the post with keywords or randomly drop the keyword in the post.

You can add bullet points for easy readability or just keep the sentences short. 

Content Creation Graphic

Internal and External Linking:

Link to other relevant pages within your site. (Internal links)

Include outbound links to reputable and relevant sources, such as local attractions or events. (External links).

Website Linking Graphic

Images and Alt Text:

Images are great for breaking up the text and demonstrating or explaining something better. I.e., show that the hotel is luxurious.

Remember to optimize image file names (e.g., “luxury-hotel-room.jpg”).

Add descriptive alt text for each image, including relevant keywords (e.g., “Spacious suite with city view”).

Image and Alt Text Graphic

Meta Description:

Write a concise and enticing meta description that includes your target keyword or words and encourages clicks. It should be around 150-160 characters:

For example:

“Discover unparalleled luxury at our boutique hotel in [City]. Book now for a memorable stay with exceptional amenities and personalized service.”

Hilton Hotels Meta Description Example

URL Structure:

Create clean, descriptive URLs, including the main keyword (e.g., “/luxury-hotel-city”). Keep the URL short.

Hilton Hotels URL Example

Chapter 4: Backlink-Building

Think of the off-page SEO as “promoting” your content and website. 

Let’s catch you up with the terminology and information you need.  

A backlink is when a website links to your website. 

Not each backlink is equal. Websites have different levels of domain authority (credibility) and will have different levels of relevance to your site and niche. 

Domain Authority Score Example

When websites with a high domain authority (think Wikipedia, New York Times, university sites, and government sites) link to your site, it signals to Google and other search engines that your site is credible. 

A single link from a reliable source (high domain authority) or a source significantly related to your niche (an information or tourism center in your location) could better help your SEO and credibility than 1,000 links from untrustworthy (inferior domain authority) sites. 

Trying to accumulate numerous links from untrustworthy sources might get flagged as a black hat SEO technique (performing SEO tactics against search engine guidelines) and will hurt your rankings on Google. 

Black Hat SEO Meme

Keyword stuffing is another black hat technique. Rule of thumb: if it feels like you’re cheating, don’t do it. 

How do you accumulate backlinks for your hotel?

Here are four simple backlink-building methods you can follow. 

Press Coverage:

Reach out to local media outlets, travel bloggers, and online magazines. Share your hotel’s unique stories, events, or renovations. Securing press coverage can lead to valuable backlinks from reputable sources.

Press Coverage Graphic

Guest Blogging:

Reach out to travel bloggers or influencers in your niche. Offer to write guest posts for their blogs, showcasing your expertise and hotel. In return, request a backlink to your website in the author bio.

Guest Blogging Graphic

Collaborate with Local Businesses:

Establish partnerships with local businesses, such as attractions, restaurants, or event organizers. Cross-promote each other on your websites and social media, fostering a network of backlinks within the local community.

Collaborate With Local Businesses Graphic

List Your Hotel on Local Directories:

Submit your hotel information to local directories, travel sites, and industry-specific platforms. This not only boosts your online presence but also creates opportunities for backlinks from authoritative sources. 

We will cover this in detail when we get to the chapter on local hotel SEO.

Local Directories Graphic

Here is a more advanced but effective hotel backlink-building technique:

You’re probably aware of the hotels in your market and location. And, you’re aware when one of those hotels goes out of business. 

When a hotel goes out of business, the backlinks to that hotel don’t just disappear. They are considered broken or are still linked to a website that won’t provide value to people referred to it. 

The business is no longer active, 404 error, graphic

With advanced SEO tools like SEMrush or Ahrefs, you can see which sites and content links to the hotel that went out of business. 

If you find any broken or outdated backlinks to that hotel, just let the site know (via email or contact form) and suggest they link to your site instead.

For example, will curate lists of the top boutique hotels in San Diego. When one of those boutique hotels goes under, they now have a gap in their list and a broken link.

Suggesting your boutique hotel as a replacement for broken links improves SEO for both parties.

Broken backlink relink graphic

This technique was coined the Moving Man Method by Brian Dean (An SEO legend). 

This backlink technique can be more complicated and requires advanced tools, but you can always hire a hotel SEO agency, like us, to do it for you. 

Chapter 5: Technical SEO

The technical aspect of optimizing a hotel’s website for search engines doesn’t have to be complicated.

Three key factors that affect your technical SEO are speed, responsive design, and crawlability and indexing. It is important to pay attention to all of them.

Crawlability and indexing: Crawlability and indexing are the most important. What does that mean? Essentially, making sure that search engines can find your website and its pages. If they aren’t indexed (cataloged) by Google, you will not get any traffic. Google makes ensuring pages are indexed super easy for you.  Start by connecting your website to Google Search Console 

 Google Search Console is like an SEO Fitbit for checking your site’s SEO well-being and performance. 

Within Google Search Console, you’ll see how your hotel’s SEO performs and which pages bring in traffic. You’ll also see which pages are indexed and not indexed. 

A sitemap is a file or webpage that lists and organizes the pages of a website, helping search engines understand its structure and ensuring efficient crawling and indexing of content.

Submitting a sitemap on Google Search Console can help ensure your pages are getting crawled and indexed. 

Submit a Sitemap Graphic

Most sitemaps can be found by adding “/sitemap.xml” to the end of a site’s URL or by searching for it on your website’s content management system. Sometimes it’s more difficult. 

If your page is crawled and not indexed, try validating by “validating the fix,” and then, if possible, click “request indexing.” 

Indexing Requested Example

 It’ll take a week to several until you can see if the pages got indexed, but simply doing this can solve your issue. 

If it is not indexed for other reasons, you can try to troubleshoot it. 

Google Search Console helps tell you why and suggests broad solutions (things to try), but honestly, just reach out to a professional at this point.

Site Speed: How fast your site loads will impact your SEO and users’ experience. Here is a link to test your page’s speed. Just copy the URL of your page and drop it in the tool. The tool will analyze that page for mobile and desktop.
PageSpeed Testing Tool Example

It will also provide solutions to increase your page’s loading time, but you may need to be tech-savvy to fix these problems.

The easiest thing to fix is compressing your images so the file sizes aren’t too large. Outside of that, we suggest handing this to your dev team, a hotel SEO agency, or a freelancer to fix.

Keeping track of your site’s speed and seeking help when needed is the best way to handle it.

Responsive Design:

Your site site needs to look good and function on all devices.

Mainly mobile and desktop, but being design-conscious for tablets can’t hurt your hotel website’s SEO.

The page speed insights tool can help you see how the site performs on mobile and desktop, but you will want to check for usability.

This is simple: just quality check your website across all device sizes to ensure everything functions and looks good.

To check how your hotel’s website looks across devices, use Google’s inspector tool and adjust the dimensions, or use a free responsive checking tool like this one. Responsive usability errors usually occur when page edits or new content is created and not quality-checked across all device types. When something doesn’t look good or doesn’t function, fix it! That’s it!

Chapter 6: Local SEO

The primary goal of local SEO for a hotel is to increase the online visibility of a business within a specific geographic area.

Some specific techniques can improve your hotel’s chances of ranking high on local search results and getting in front of travelers looking for accommodations.

Key Components of Local SEO Strategy:

Google My Business (GMB) Optimization:

Google Business Profile Example
  • Claim and verify the hotel’s Google My Business listing.
  • Ensure accurate and up-to-date information, including contact details, business hours, and amenities.
  • Utilize high-quality images to showcase the hotel’s facilities and ambiance.

Local Citations:

Local directory example on trip advisor
  • Building consistent and accurate business information across the web (on online directories and platforms).
  • Build and update local citations on reputable directories, ensuring consistency in the hotel’s name, address, and phone number.
  • Monitor and address any inconsistencies across online platforms.

Online Reviews and Reputation Management:

Google review and reputation screenshot
  • Optimize website content for local relevance, highlighting the hotel’s proximity to key attractions, landmarks, and events.
  • Implement schema markup to provide search engines with detailed information about the hotel.
  • Encourage satisfied guests to leave positive reviews on platforms such as Google, TripAdvisor, and Yelp.
  • Respond promptly and professionally to both positive and negative reviews to demonstrate proactive management.

Local Keyword Research:

Local Keyword Use Example
  • Identify relevant local keywords that potential guests might use when searching for accommodation.
  • Incorporate these keywords naturally into website content, meta tags, and GMB descriptions.

Local Link Building:

City Visitor Center Example
  • Build relationships with local businesses, tourism boards, and event organizers to secure relevant backlinks.
  • Participate in community events and sponsorships to enhance local visibility.

Chapter 7: Finding Hotel SEO Keywords

Keyword research is a crucial step in any digital marketing strategy, helping you understand what your target audience is searching for and optimizing your content accordingly. Here’s a short guide on how to conduct keyword research using tools like Google Keyword Planner and advanced tools such as SEMrush, Ubersuggest, and Ahrefs.

We’ll start with Google Keyword Planner which is a free tool provided by Google Ads that helps you find relevant keywords for your business.

Steps for discovering keywords with Google Keyword Planner:

=> Log in to your Google Ads account (create one if needed).

=> Go to the “Tools & Settings” menu and select “Keyword Planner.”

=> Click on “Discover new keywords.”

=> Enter a few seed keywords (general keywords, E.g., San Diego Hotel) related to your business or topic.

=> Review the suggested keywords and their search volume.

=> Input your selected keywords.

=> View the average monthly searches and competition levels.

=> Use this data to identify high-volume, relevant keywords.

=> Using a Google sheet, store the keyword there and any metric that you feel is important. We suggest the volume. 

Google Keyword Planner Example

Google Keyword Planner is the best tool for you to get the most accurate information on how much search traffic each keyword is generating. 

What the Google Keyword Planner doesn’t do is help you identify which keywords are the least competitive. 

To do this, you’ll need to use a more advanced paid SEO tool, such as SEMrush or Ahrefs. There are also a lot of other options like Moz and Ubersuggest. 

The user interface of these tools is straightforward. For the most part, the steps to conduct hotel SEO keyword research are the same across all the tools. 

Keyword Difficulty Search Example

The user interface of these tools is straightforward. For the most part, the steps to conduct hotel SEO keyword research are the same across all the tools. 

Steps for discovering keywords with low competition via Advanced Tools:

=> On the homepage, you should see a search bar to look up metrics on a specific keyword. If you don’t, look for titles in the menu that say “SEO” or “keywords.”

=> Enter one of the broader keywords you’ve selected with Google Keyword Planner or one of your seed keywords. (E.g., San Diego Hotels)

=> Once you click “Enter,” you’ll see what the keyword difficulty is from 0 to 100 and a description of what is needed to rank for that keyword. 

=> Click on something that says “view all keywords” or “keyword variations” to see similar keywords and if you can adjust the settings to broad match (Any variation of your keyword or phrase in any order). 

=> Adjust the filter so you only get hotels with the keyword difficulty of 45 or lower (depending on your site and desired effort, you can adjust this), and then sort by volume. 

=> As you will notice, if you’re in a big city, It’ll be too difficult to rank for keywords like “San Diego Hotels” or “New York City Hotels” but if you narrow it down by the neighborhood like “Little Italy San Diego Hotels” the keyword difficulty is only 26 and term gets searched about 6,600 times a month! 

San Diego Keyword Difficulty Research Example

So get granular enough in the keywords for your hotel’s neighborhood until you have a solid chance to rank for that search query. 

Also, look for keywords outside of just your geographic neighborhood, like “boutique hotels San Diego,” which has a keyword difficulty of 29 and gets searched 4,400 times a month. That’s the type of keyword you want to build content around. 

 Additional advice for keyword research:

=> If the “broad search” setting is too broad, then make it narrower by changing it to “phrase search,” or if it’s too narrow, then make it broader by changing it to “related search.”

=> It’s actually this simple! At the end of it, just add the keywords to your Google sheet and group them by clusters (keywords that are similar to each other and that you’d use in the same piece of content). 

=> Focus on Relevant target keywords that align with your content and business goals.

=> Aim for a mix of high-search-volume and low-competition keywords.

=> Utilize long-tail keywords that are more specific and attractive to your targeted audience.

=> Combine Tools for Comprehensive Insights. Each tool offers unique features that can provide a holistic view of your SEO landscape.

That’s all to it! 

Chapter 8: Building a strong hotel SEO strategy

SEO doesn’t happen overnight. In fact, if your hotel’s website is new or has a low-domain authority, it may take a week to several before your content starts ranking. 

Getting results for SEO takes a while. There is no magic pill, but your results will compound as you work on it. 

Taking what we’ve learned so far and covered about hotel SEO. We built an SEO strategy template for improving your hotel’s site traffic. 

Our hotel SEO strategy is designed to include work you need to do upfront, work you need to do repetitively to continually grow and improve your organic traffic, and things you need to monitor monthly (at times more or less) to ensure everything goes smoothly.

Hotel SEO Strategy Template:

There are a series of one-off tasks you will want to complete to set you up for building a strong SEO routine, whether that is weekly, bi-weekly, or monthly.

You’ll want to start your Hotel’s SEO strategy by completing these tasks and then setting goals for a consistent SEO effort. (E.g., post content once every two weeks and spend 4 hours a week promoting the content).

With that being said, we’ve compiled a list for you. Cross each thing off once you’ve completed it. 

Let’s get started! 

SEO Prep Work:

Keyword Research: 

=> Spend half a day conducting keyword research and building an Excel or Google sheet for possible local keywords you will want to build website content around. Follow the steps that we outlined in the Finding Hotel SEO Keywords Chapter. 

=> This is prep work for an ongoing effort to create content centered around keywords that attract your target audience. 

Signing Up on Local Directories: 

=> Start by claiming and verifying your hotel’s listing on Google My Business (GMB). Most likely, you’re already on GMB, so double-check that the information, such as contact details, business hours, and amenities, is accurate.

=> Revamp the content and utilize high-quality images to showcase the hotel’s facilities and ambiance.

=> Your GMB listing will have a short description. If your hotel represents a specific niche or a particular neighborhood which is important to your clients, it is essential that you include it in the short description. Clients will want to see the keywords or intent that they searched for in the description. 

=> After optimizing GMB, you will want to add consistent and accurate business information across ALL online directories and platforms that are relevant to your location and niche. So for hotels, think about updating your information on TripAdvisor, Expedia, Yelp, etc. 

Your consistent SEO routine should be focused on increasing your organic traffic reach.

To do this, you will need to set recurring tasks focused on improving your Domain Authority by building backlinks and creating content around the keywords for your hotel. 

Think of the list below as tasks to do or insights for an ongoing effort to create content centered around keywords that attract your target audience and improve your website’s credibility. 

Consistent SEO Routine:

Creating Content:

=> A good goal is to create new content once or twice a month. For content to rank well on Google, each page will need to have a minimum of 1,500 to 2,500 words. 

=> How often you publish new content will depend on how much effort you want to put into improving your SEO. It is important to decide on the frequency at which you want to create new content or hire someone to do so (we can help with this). 

=> Each time you need to write new content, select a cluster (a group) of keywords that you discovered during the SEO prep work stage. Focus on one of the keywords while including the other words or phrases in the content. 

=> Make sure you follow the best practices and principles listed in Chapter 3: Optimizing Content.

Building Backlinks:

=> Similar to creating content, if you want to improve your chance of having your content rank higher, you’ll need to put consistent effort toward building new backlinks and credibility. 

=> We recommend spending at least two hours promoting a new piece of content. Spend that time trying to generate press coverage for your new post and reaching out to members within your location or niche. 

=> In addition, you’ll want to make a routine habit of doing other forms of backlink building, may that be guest posting, collaborating with other businesses, or the moving man technique. We covered everything in Chapter 4: Backlink-Building, so feel free to reference the chapter while you’re working.

=> Budget around 4-6 hours once or twice a month for one of these three routines and if you want to improve your results, feel free to increase the frequency or higher a hotel SEO agency.

Technical SEO:

=> For the most part, working on your technical SEO is like washing and cleaning your car. You only need to spend a couple of hours a month to keep it in good shape. So, plan to spend one to three hours a month on your hotel’s technical SEO. 

=> Start by checking the crawlability and status of your website’s pages on Google Search Console to ensure they are indexed. It can take up to a few weeks for a new piece of content to get crawled and indexed, so don’t be alarmed if new content isn’t indexed after just a week. 

=> As discussed in the Technical SEO chapter, fix any errors that are outlined in the Google Search Console. 

=> Complete the website speed test. If the load times are slow, seek a solution to fix them. This is case-dependent and could be as simple as uploading compressed images, but if it is more complex, feel free to reach out. 

=> Lastly, run a responsive quality check of your website to ensure everything looks good and functions on mobile and desktop devices. Fix any errors that occur. 

Local SEO: 

=> Local SEO is a little different, in which you will need to be more active. For example, you’ll want to respond to customers’ reviews on Google and any other large directory (I.e., TripAdvisor or Expedia) semi-weekly or weekly. You can respond to the reviews less frequently if it is a smaller or not as active directory. 

=> Once or twice a year, it is a good idea to double-check your contact and business information across all of the directories to ensure that everything is up-to-date and still accurate.

=>Your hotel will rank differently on Google based on what keywords guests have used for the hotel in their reviews. Asking guests to leave a review that includes one or more of the keywords that you’re trying to rank for will help immensely. 

Clean keyword hotel reviews example

=> Most likely, you will be generating reviews via an email campaign sent to guests after they check out or something similar. In the email campaigns, it will help you to suggest what to leave the review about depending on what you want to rank for. (I.e., If you enjoyed the stay, we’d appreciate it if you mention how clean our rooms are. We take pride in keeping the place tidy.)

=> Each month, you will want to suggest different keywords until your reviews in GMB cover everything that you want to rank for. Then branch out or repeat! 

=> Email campaign tools like MailChimp or review-generating tools like are great to use, but the options are abundant. 

Bonus Chapter: How to select a hotel SEO agency

If you’ve made it this far and you’re looking to hire a hotel SEO agency, then the decision should be easy. 

Book a meeting with us! As you’ve seen in this guide, we know what we are talking about, and we would be happy to help. 

If, for some reason, you have a different hotel SEO agency in mind, here are five steps you can take to select and vet an agency to work with. 

Define Your Goals: Clearly outline your hotel’s SEO objectives, whether it’s increasing website traffic through new content, improving technical components, or strengthening your domain’s authority. 

Evaluate Experience: Begin by researching and identifying credible hotel SEO agencies or SEO agencies that provide some form of track record. 

Get in Touch: After reading this guide, you have a basic understanding of the fundamentals, so start chatting with them to vet their skills. 

Assess Strategies and Techniques: Ensure the agency employs ethical and up-to-date SEO practices, avoiding any that rely on questionable tactics that may harm your hotel’s online reputation.

Budget Alignment: Compare pricing structures and service offerings to find an agency that aligns with your budget constraints while still providing the essential SEO services your hotel needs.

Once you find one that fits, hire them for a test run and see how it goes. If it doesn’t work out, then book a meeting with us, and we’ll help you out. 


With a little elbow grease and a consistent effort, your hotel’s website can rank higher in search engine results, get more organic traffic, and ultimately convert visitors into bookings.

By using this guide to build a hotel SEO routine or using us, Tourism Taught, for your hotel SEO services, you are taking a MAJOR step toward your goals and getting more bookings. 

Now, what we want to know is, what technique from this guide are you going to try first? 

Let us know by leaving a comment right below. 

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